Bert Weijters is Associate Professor of Consumer Research at the Faculty of Psychology and Educational Sciences, Ghent University.
Bert holds degrees in psychology and marketing and obtained his PhD in Applied Economics from Ghent University. His research focuses on survey methods and data analysis, with particular emphasis on measurement and response bias in consumer research. He combines methodological research in areas such as psychometrics and structural equation modeling with substantive consumer research, including sustainable consumption.
His work has appeared in journals including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, Psychological Methods, and Journal of Environmental Psychology.