Kobe Millet is Full Professor of Decision Making and Sustainability in Marketing at the School of Business and Economics, Vrije Universiteit Amsterdam.
Kobe has a background in psychology and obtained his PhD in Applied Economics from KU Leuven. His research focuses on decision making and consumer behavior, with particular emphasis on the psychological mechanisms underlying choice and sustainable consumption.
His work has appeared in journals including Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, Judgment and Decision Making, Organizational Behavior and Human Decision Processes, and Journal of Environmental Psychology.